Meet Alison …
Alison and I have known each other for a few years now. She came to see me after a period of inactivity and injury where she’d gained several stone. Not surprisingly, Alison was nervous about contacting me.
After all, I was a trainer, and, as we all know, most personal trainers just yell at you for not working hard enough, and tell you to eat more broccoli. She was scared I’d make her give up all her favourite foods … I’d take away her alcohol, her meals out and her chocolate … And have her performing some gut-wrenching, hourlong, sweat-fest workouts designed to cause pain and punishment. But what happened was completely different.
One of the first things we did was discuss exactly what foods Alison loved eating, and worked out how to fit them into her diet, so she could lose weight while still enjoying them.
We worked out that Alison burned roughly 2,100 calories per day. To lose weight, that meant that she needed to be eating somewhere around 1,600-1,700 every day. (FYI – if you’re worried I’m about to launch into some complicated mathematical equation, don’t worry – this is all very straightforward, and won’t require meticulous calorie counting or a degree in advanced algebra.) These 1,600-1,700 calories needed to be mostly healthy.
That meant your typical ‘weight loss foods’ such as fruits and vegetables, lean meats, nuts and seeds, whole-grains and foods that were nutritious and tasty. But in reality, Alison’s diet only needed to be around 80% healthy for her to lose weight. She could have 1,200 or 1,300 calories of good food, and the rest could come from – how shall we say – naughty stuff. Each day, Alison would eat 300 or so calories’ worth of chocolate …
… or crisps.
… biscuits.
… cheese.
… popcorn.
Or our friend – the cookie.
She could even use these calories for alcohol. In fact, one thing we did with Alison, was worked out how many calories she could have from junk food every week, so that if she wanted to have a big night out at the weekend, or indulge a little more a couple of times, she could do that and still make incredible progress.
Warning- These results require NO EXTREME Methods and are 100% Typical.
See, by moderating her intake of so-called ‘junk food’ and making sure she ate the right number of calories, Alison could indulge and make the progress she dreamed of.
She got a slimmer, sexier physique. She banished her bloat. Energy levels went through the roof. She never had cravings.
And she had a guaranteed formula for weight loss that allowed her to eat the foods she truly loved. What’s more, because she beat the two usual weight regain culprits (eating too few calories and banning her favourite foods) she not only lost weight, but kept it off. Here’s what Alison had to say about her experience:
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Check out what my clients have to say about me!
Annderley Hill
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Mark Slater
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Kate Tracey
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My numbers speak for themselves
Still unsure?? Fine Just see what my clients say....
I can’t thank you enough Ethan Harris for putting this programme together! I have completely changed how and what I eat for the better, my mindset is completely focused.
This group has been incredible and I’m thankful for all the support. I have lost 7lb which brings me to my goal weight. I can see big changes in the pics. I feel the best I have in myself in a long time.
Sam Bethell
A big thank you to you 👏👏👏 I really didn’t think anything was going to turn around my mind set but you have! Started at 173.6 and now 167.4, but the best bit is my change of relationship with food. Of course there are still meals to be had and wine to be drunk but it’s going to be a treat and not knock me off my path. A huge thank you!!
Sarah Baglin
(1 week into joining Project Ember). I signed up as I put on two stone over lockdown. The exercise bit was great as it fitted in with my life. I lost an amazing 7lbs in weight, have an inch on my waist, 4.5 inches of the top of my legs and 5 inches off my hips. Thank you so much Ethan.
Terrie Gardner- Wilce
(1 week into joining Project Ember) I committed to this as I have put on a stone which wasn’t shifting. I have lost 4lbs and 3 inches which I must say I’m pretty chuffed about as I really thought my scales were faulty! Thankyou Ethan as making myself accountable.
Theresa Margi
Wow, I’ve not weighed lighter that 100kg in over 20 years! Thanks buddy. It’s actually nice to be seeing results, hopefully this change will keep them coming. Thanks for the Support.
Mark Slater
I’ve transformed my experiences in the gym, I feel entirely confident in going into the weight section, lifting weights. I do it a few time a week by myself now. The confidence that I’ve gained in myself is amazing.
Annderley Hill
A big thank you from me, this was the kick start I needed to start eating healthier and making better choices around food, getting back to the gym and enjoying it…. clothes definitely feeling more comfortable.
Sarah Tasker
Ethan thanks for helping us all and putting this together. It’s been a journey to happiness for me that will continue. It has given me the confidence to do this and achieve my goals. Lack of energy and bad food choices are no longer my enemy. My jeans fit now and I don’t have to undo button after a meal 😄. A fantastic kick start for me and can safely say for all of us here. Massive thankyou Ethan 🤩
Elizabeth Moyse
Loved being part of this group which has kept me motivated and focussed. I’ve lost 7lb 🥳…. 8 1/2 cms around my waist and 6cms around my hips. I’m half way to my goal weight but I already feel 100% better. For me the biggest take away is exercising it’s had a positive impact on my mental well-being. Thanks so much
Becky Tobin
A huge thanks to Ethan for putting this all together and to you all for the support as we have all had bad days. I have lost 5 lbs,8.5 inches off my waist,2 off my bust and 5 off my hips. This is just the kick start I needed.
Sharon Buchanan
I am 5.5lbs down and have lost 8 inches in total. I’m proud of how far I’ve come and a good kick start to keep me going! Thanks so much!
Rachael Meadows
I’ve noticed my clothes fitting much better and are so much more comfortable so really pleased- we got this 💪
